What is evergreen content? Evergreen content is a type of content that is always relevant and useful to your audience. Unlike news stories or blog posts about current events, evergreen content remains valuable long after it is published. This makes it an ideal choice for businesses that want to create lasting relationships with their customers.
Examples of Evergreen Content
If we’re to look at generic topics, evergreen content could include the following:
- How to start a business
- How to save money
- How to stay healthy and fit
- How to be a better parent
- How to invest money
- How to get a job
- How to buy the right lawn mower
Of course, the content will change over time to reflect changes in technology or society, but the overall message will remain the same. Also, you will need to keep your niche in mind when creating evergreen content. If you’re in the fashion niche, for example, an evergreen post could be “How to Dress for Success.”
Why is this an evergreen article? Because the advice will never go out of style. The same goes for “How to Get a Job” – the steps may change slightly over time, but the overall message will remain the same. People will be searching for evergreen topics on search engines in ten years just as they are now.
Benefits of Creating Evergreen Content
One of the main benefits of creating evergreen content is that it can continue to bring traffic to your site for years after you’ve published it. Unlike news stories or seasonal posts, which quickly become outdated, evergreen content remains relevant and useful for a long time. Ultimately, this means that you can continue to generate leads and sales from your evergreen content long after you’ve published it, with minimal effort on your part.
Additionally, evergreen content is a great way to build trust and credibility with your audience. By publishing high-quality, informative articles on evergreen topics, you can establish yourself as an expert in your field and earn the trust of your readers. This trust can then be translated into sales and leads, as your readers are more likely to do business with someone they trust.
Tips When Choosing Evergreen Topics
If you aren’t already, the first tip is to work with an SEO agency in Hawaii to help you determine which topics will be most effective for your website. SEO agencies are experienced in helping businesses rank higher in search engine results pages (SERPs), and they can also advise you on which topics are most likely to attract organic traffic.
Other than this, research is your friend when it comes to choosing evergreen topics. Try conducting a survey of your target audience to see what kinds of information they are seeking. You can also look at Google AdWords to see which keywords are being searched for most frequently. These insights will help you zero in on the topics that are most likely to resonate with your audience.
Furthermore, start writing a question in Google and look at the automated suggestions that appear. These are based on what other people are searching for and can give you some great ideas for evergreen content topics.
When it comes to creating evergreen content, quality is key. Make sure that your content is well-researched and thoroughly covers the topic at hand. Also, be sure to include plenty of images, infographics, and videos to break up the text and make it more engaging.
Finally, don’t forget to promote your evergreen content. Just because it’s not timely doesn’t mean it shouldn’t be actively promoted. Share it on social media, send it out in your newsletter, and post it on forums and other websites where it would be relevant.