Lately, short video apps have rapidly become essential to marketing strategies. The previous year exponentially grew in terms of social media marketing. It was in 2021 that Indian video apps on social media forums outplayed all other content types. A survey studied that more than 86% of businesses were using video content as their marketing plan to advertise their services and products.
What exactly is short-form video content?
As in the word short-form video, it is self-explanatory. Videos with less length than 60 seconds are ideally considered short videos. Various temporary video platforms in the market today define “short” in different ways. A short video on Facebook might range from 60 seconds to 3 minutes; on YouTube shorts, it can vary from 20 to 60 seconds; on Hipi it goes from 15 seconds to 90 seconds.
Marketing through short-form video and its benefits
Short videos deliver the message in an engaging and fun way that is interactive and relatable to the audience. Short videos that project empathy and originality increase buyer inclination to trust the company.
A short video format is an excellent means of communication to hold people’s attention and spread brand awareness. It is easier for brands and marketers to spread messages about their products and services in less time and more efficiently follow current trends on social media, which is more appealing and intriguing.
Below we talk about some benefits of short video marketing.
Engagement and Interaction
Compared to steady images, a video format on social media is more likely to engage and attract more users, likes, followers, shares, and saves. Inculcating short videos in your marketing strategies to engage your specific audience is a tested and successful tactic. Short videos can be interactive and fun, leaving a longing impression.
In these changing times, where everything is on the go, audiences do not waste time on time-consuming content or videos. They prefer bite-sized information that can be digested faster. Users are fast in moving to other videos if your video is not shorter and more engaging. You can retain your audience only if your video has left an impression and has engaged the viewer.
Greater SEO Results
By adding short video content, you can improve your search engine optimization to retain the audience to scroll for a longer time. If your viewer spends a lot of time scrolling on your web page, Google keeps it at the top of search results. Email campaigns can have short videos incorporated.
Repurposing Of Content
Joining and Cutting videos of longer lengths can be more helpful. Making a short video is simple: putting the image together and adding music and text. You can use the same short video on various platforms by making changes and formatting them to specific forum dimensions and requirements. You can post your modified videos on different social media platforms, increasing your video visibility across social media platforms. You can use various free video-creating platforms to edit and change the dimensions of the video accordingly.
Gives Good ROI
Short video app serve entertainment purposes and are an excellent marketing bet for brands. As the conversion rates are higher with short video marketing, the brands have associated themselves with it. The average individual in today’s time spends hours on social media scrolling through videos on platforms like Instagram, Facebook, Hipi, and more. It is advised to have an engaging and high-quality video to showcase your consumer while presenting your products.
If you are a marketer looking to amplify your market presence, Indian video apps are for you. You need to catch up with the fast trend and adapt your marketing tactic to them. A marketer looking to build up online existence, Short videos can scale your brand and pay off, mainly if you want to deliver your point faster.